Fraction Method Information

Marketing is increasingly overwhelmed by complexity, noise and inefficiencies. Fraction Method emerges as a beacon for smart, effective strategies. Founded by Sarah Caputo, a seasoned Chief Digital and Marketing Officer and MarTech Client Advisory Board Member, Fraction Method was born from the belief that companies can improve outcomes and reduce marketing waste by applying simple strategies that ignore the chaos and focus on what matters – outcomes. Sarah's journey, highlighted by strategic vision and digital mastery, has been guided by one insight: businesses often prioritize the wrong go-to-market strategies, leading to excessive expenditure and untapped potential. We offer solutions that deliver maximum impact with minimal friction. Our methodologies have been honed over two decades within early-stage start-ups, mid-sized and Fortune-level organizations, enabling them to spend a fraction of the time and cost while driving profitability & growth. Our commitment is to work smart, delivering tailored strategies that resonate and perform – moving organizations from reactive to adaptive, necessary for sustainable success and lasting impact. With a commitment to integrity and transformation, we aim to raise the bar in the industry. SERVICES OFFERED * Fractional CMO and Marketing Executive Backfill * Go-to-market Planning * Paid Media & Analytics In-housing Strategy and Execution * MarTech RPFs and Contracts Negotiation * Comprehensive Org and Program Audits (org modeling and team structure, partner stack, capabilities and strategic execution) * MarTech and Advanced Measurement Strategy Consultation * Full Paid Media Services