Die Ströer Gruppe vermarktet und betreibt mehrere tausend Webseiten vor allem im deutschsprachigen Raum und betreibt rund 300.000 Werbeträger im Bereich "Out of Home". Zum Portfolio zählen alle Medien, die außer Haus zum Einsatz kommen – von den klassischen Plakatmedien über das exklusive Werberecht an Bahnhöfen bis hin zu digitalen Out-of-Home Medien. Die Bereiche Content und Direct Media flankieren das Kerngeschäft. Mit Dialogmarketing offeriert Ströer seinen Kunden gesamthafte Lösungen auf Performance-Basis – von orts- oder contentbasierter Reichweite und Interaktion über das gesamte Spektrum des Dialogmarketings bis hin zur Transaktion. Zudem publiziert das Medienhaus im Digital Publishing Premium-Inhalte über alle digitalen Kanäle und bietet mit Angeboten wie t-online und Special-Interest-Portalen eines der reichweitenstärksten Netzwerke Deutschlands.
Die Ströer SE & Co. KGaA ist im MDAX der Deutschen Börse notiert.
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With the power to reach and engage consumers in the physical world through a dynamic array of formats and new technologies, Out of Home (OOH) is growing faster than any traditional advertising medium. But it could never be bought truly programmatically, until now.
Buyers have been frustrated with so-called “programmatic” OOH solutions that simply automate the traditional siloed process of buying OOH—requiring separate integrations, separate workflows, and separate creatives—all without the critical benefits of impression-level buying and device-level attribution that drive the real power of programmatic.
Place Exchange changes all of that. Our patented technology delivers true real-time bidding, fully unified workflows with other media, support for standard online and mobile IAB creatives, and granular device-level attribution. Programmatic buyers can now buy and measure OOH media in the same way as they do web, mobile, and other digital media, and enjoy the benefits of massive reach, high-impact, always-viewable messaging that reaches consumers in the physical world. All with no bots, no ad blockers, and no unsafe content, and all delivered as a supply-side solution seamlessly integrated with the leading DSPs.
For more information, visit www.placeexchange.com.
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