FOUNDATION Information

FOUNDATION was established in 2018 by Jackie Charest, an experienced marketing executive who, after years in luxury retail, pivoted to focus on helping brands tell their unique stories. Jackie’s extensive brand marketing experience in corporate and the design manufacturing worlds gives her a comprehensive, 360-degree perspective across all distribution channels: direct-to-consumer (DTC), wholesale, and retail. Recognized as a visionary brand-builder, she is a strategic collaborator who champions integration and consistency in every project. Jackie has successfully launched and revitalized brands across diverse industries, guiding emerging brands in crafting compelling market positions and supporting established brands in need of fresh direction. Her expertise spans luxury to economy markets and covers Fashion (Footwear, Women’s, Accessories), Beauty, Furniture, and Interior Design. With a robust network of specialists in art direction, design, and copy, Jackie can bring in the right experts to elevate each project as needed. With a robust network of specialists in art design and direction, production, and copy, Jackie can bring in the right experts to elevate each project as needed. FOUNDATION offers tailored services, from comprehensive brand strategy to a second set of eyes on presentation decks or plans. Here’s a selection of services: Brand & Channel Audits Rebranding & Brand Revitalization Digital Transformation Strategic Planning: Brand, Marketing, Digital, Website, Content, Media Growth Planning Website Development Communication Strategy Personal Branding Brand Partnerships Retail Marketing & Advisory Each service is designed to empower brand growth and reinforce a distinctive market presence. Whether you’re building a brand story or revitalizing an existing one, FOUNDATION’s expertise ensures a strong, resonant brand identity. If you are interested in collaborating or exploring how FOUNDATION can elevate your brand, feel free to reach out.