Foundation is the premier Sales and PR Agency for ethical and sustainable fashion and lifestyle companies in the UK. Our sales team represents: Komodo, Terra Plana, Vivo Barefoot, Where, Annie Greenabelle, Sika, Outsider, Julia Smith Made in Africa, Cecilia Hammarborg, So Pure and Article 23. Foundation has a database of over 700 stores in the UK and sells to both mainstream and ethical accounts such as ASOS and Ascension. Our PR team represents: Komodo, Monkee Genes, Sika, From Somewhere, Pachacuti, Eco-Age and has done project work for the Ethical Fashion Forum, Worn Again, Eco Design Fair and more. We can develop long term strategies or smaller more focused projects. Foundation specialises in consumer engagement, brand allegiances, public relations, product placement, events and digital solutions. Our team has also developed and facilitated workshops talks and seminars in ethical and sustainable fashion for the Centre of Sustainable Fashion at the London College of Fashion, the Ethical Fashion Forum and the University of Creative Arts.
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The Foundation annual revenue was $2 million in 2026.
Gis Whyte is the Managing Director of Foundation.
66 people are employed at Foundation.
Foundation is based in Brighton, Brighton and Hove.
The NAICS codes for Foundation are [44, 448, 4481].
The SIC codes for Foundation are [565, 56].