Found Performance Information

Found is a complete performance marketing platform that helps companies acquire and retain the highest-quality users at scale. Found has two separate solutions, each with its own unique benefits for our global clients across a variety of verticals. Mobile Growth by Found is focused on mobile app user acquisition on a performance-basis (CPI, CPA, etc.). Found uses unbiased machine learning to find all the best users for your app and a unique Cost per Revenue model to optimize towards your LTV goals. Found specializes in several verticals across all global regions, including Fintech, Food Delivery, Rideshare, Streaming, Gaming, Lifestyle, etc. Lead Generation by Found is the division of the company entirely focused on generating leads and calls on a performance-basis (CPL, PPC, etc.). Huge amounts of campaign learnings and other internal data are used to power Found’s industry-leading audience segmentation capabilities. When combined with the unique custom creatives that are generated for our advertisers, this results in unrivaled down-funnel quality on leads/calls at scale. Both divisions use a combination of supply channels to deliver high-retention users. Found has a team of internal media buyers buying across major exchanges, including Search, Social, Native, Mobile, etc. This can be done in conjunction with any internal media buying efforts by our advertisers through careful planning and by leveraging Found’s unique Cost per Revenue buying model. Found also has direct relationships with app and site publishers, including exclusive placements. Found is fully transparent on all performance marketing buys that are done on behalf of our clients. Headquartered in Toronto, Found has a global presence with staff in Montreal, Vancouver, New York and Buenos Aires.