Formation PR + Brand Information

Founded in 2007 by Erica Allison, Formation PR + Brand is a public relations and branding agency guided by a simple mission: Listen. Create. Empower. Impact. Over the past 15 years, the agency has grown from one to a team of ten, managing crisis communications, public relations campaigns, brand strategy and development, communications planning and media buying. Our clients work primarily within the fields of healthcare, higher education, nonprofit and philanthropy, public health and regional development throughout the country. Based in Hendersonville, NC, Formation PR + Brand is a woman-owned and led business and is a Living Wage employer as certified by Just Economics of WNC. We are a member of the Public Relations Society of America; AdClub WNC, an affiliate chapter of the American Advertising Federation; Henderson County Partnership for Economic Development; and the Hendersonville Area Chamber of Commerce. Since our founding, Formation PR + Brand has worked diligently to craft meaningful, strategic brand stories and communications that support robust public relations efforts and create a positive impact in the world around us. An important value for the Formation PR + Brand team, driven by Founder and CEO Erica Allison, is to maintain high-quality work and exceptional customer service for existing clients even during times of rapid growth. It is because of this value that many of the clients with Formation PR + Brand have partnered with us for over ten years.