Formation Comms Information

At Formation, we help ambitious companies and brands get noticed. We use powerful communications and smart design to tell the stories audiences want to hear. Our small team is led by founders Mark McClintock and Jonathan Mudd, and brings creativity, agility and deep sector knowledge to every project. From shaping bold visual identities to crafting messages and content for editorial or owned-channel use, we know how to turn the heads that matter. With a proven track record in the technology, automotive and motorsport sectors, we work in a way that never changes: putting people and relationships first, holding ourselves to the highest standards, and delivering transformational results. Who we are... Mark McClintock Co-founder and creative director Mark is a seasoned creative with 20 years’ experience shaping bold brand identities and digital experiences. As co-founder of Formation, he leads design, web, film and visual storytelling projects that bring complex ideas to life. From leading design assignments at F1 teams to creating investor decks for fission energy pioneers, Mark is well known for his ability to blend creativity with commercial insight. Jonathan Mudd Co-founder and editorial director Jonathan gives two decades of communications expertise – spanning journalism, PR and strategic consultancy – to Formation clients. As editorial director, he specialises in crafting compelling narratives, from sharp messaging to impactful long-form content. Trusted for his skills as a journalist, attention to detail and client-first approach, Jonathan ensures every story lands and resonates with its audience.