Formalytics Technology Stack

AdRoll is a widely-used ad retargeting platform that is used by a number of brands to retarget users with ads across social media, mobile, and the web. AdRoll offers solutions for both enterprises and agencies of all sizes. The retargeting app helps user to reach site visitors at the most optimal time with the most appropriate ad on any screen.

Facebook is a social networking site that makes it easy for people to connect and share with family and friends online.

Facebook pixel is a snippet of JavaScript code that allows customers to track visitor activity on their website.

Google Tag Manager helps marketers control the end-to-end process of adding website tags.

Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.

Font Awesome makes it easy to add vector icons and social logos to their website.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

Node.js is an open-source, cross-platform, JavaScript runtime environment that executes JavaScript code outside of a web browser.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

GoDaddy's website builder, formally called Websites+ Marketing, is an online editing and publishing tool that helps users make a responsive website with no technical knowledge required.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

Dropbox Professional is a cloud storage service that lets users save files online and sync them to devices.

Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

Zendesk is an cloud-based customer service software solution trusted by over 40,000 organizations worldwide. Companies such as Groupon, Box, and Zappos are using Zendesk to lower costs, raise productivity, and increase customer satisfaction.

GoDaddy Inc. designs and develops cloud-based technology products for small businesses, Web design professionals, and individuals in the United States and internationally. It provides domain name registration product that enables to engage customers at the initial stage of establishing a digital identity; hosting products, such as shared Website hosting, Website hosting on virtual private servers and virtual dedicated servers, managed hosting, and security.

Namecheap is an ICANN-accredited domain registrar and technology company. The company offers the latest in high-quality domain and hosting products at the most competitive prices in the business.

Square Point of Sale is a POS solution for Android and iOS devices which includes tools for managing payments, digital receipts, inventory and reports