Our mission is to break down the barriers between what swimming is and what it could be. Founded in 2016 in Vancouver, Canada, FORM set out to transform the way people experience swimming. We pioneered the world’s first Smart Swim Goggles, bringing real-time data, augmented reality and award-winning digital coaching into the water. Today, FORM has built a connected Swim System that brings together smart goggles, training technology and personalized coaching to make every swim more engaging, effective and rewarding. Led by founder and CEO Dan Eisenhardt, a lifelong competitive swimmer and sports technology entrepreneur, FORM is a team of athletes, engineers, designers and innovators rethinking what’s possible in the water. Learn more about FORM: - www.instagram.com/formswim - www.facebook.com/formswim - www.strava.com/clubs/formswim
| Website | http://www.formswim.com/ |
| Revenue | $6.3 million |
| Employees | 67 (64 on RocketReach) |
| Founded | 2016 |
| Address | 126 W 3rd Ave, Unit 202, Vancouver, British Columbia V5Y 1E9, CA |
| Phone | +1 604-765-2393 |
| Industry | Consumer Electronics, Electronics, Consumer electronics, Manufacturing |
| Keywords | Swim Coaching, Competitive Swimming, Swimming Training, Swim Technique, Swimming Fitness, Swimming Lessons, Swimming Drills, Swimming Technology, Triathlon Swimming, Swimming Workouts, Masters Swimming, Aquatic Sports, Swimming Equipment, Swimming Apparel, Swim Camps, Swimming Gear, Open Water Swimming, Swimming Safety |
| Competitors | Team Topia, Olympic View Swim Club, Inc., All Seasons Pool & Spa, SwimSwam, ACTIVE Network, Race Roster, Swimcloud, Thistle Weir Grassroots, SportsEngine, Findlay Area Swim Team +10 more (view full list) |
| SIC | SIC Code 509 Companies, SIC Code 50 Companies |
| NAICS | NAICS Code 423 Companies, NAICS Code 42 Companies |
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FORM Questions
The FORM annual revenue was $6.3 million in 2026.
Dan Eisenhardt is the Founder, CEO and Chairman of FORM.
64 people are employed at FORM.
FORM is based in Vancouver, British Columbia.
The NAICS codes for FORM are [423, 42].
The SIC codes for FORM are [509, 50].
Top FORM Employees
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Dan Eisenhardt
Founder, CEO and Chairman at FORM
Vancouver, BC, CA23 -
Paul Hossack
Chief Operating Officer at FORM
Vancouver, BC, CA21 -
31
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Tim Apgar
Vice President Marketing at FORM
Vancouver, BC, CA24 -
Kevin Mann
VP, Software and Hardware Engineering at FORM
Vancouver, BC, CA2 -
Steven Johns
VP of Product Engineering and Operations at FORM
Vancouver, BC, CA -
Reynald Hoskinson
VP of Technology at FORM
Vancouver, BC, CA1 -
Melissa I.
VP, People at FORM
Vancouver, BC, CA1 -
Jeroen Bruijnje
Director of Marketing, Digital at FORM
Vancouver, BC, CA21 -
William Parry
Director of Communications at FORM
Vancouver, BC, CA24
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