Forest Essentials Competitors

Nykaa is India’s leading beauty and lifestyle company, built on a vision to bring inspiration and joy to people everywhere, every day. Founded in 2012 by Falguni Nayar, Nykaa has redefined how India discovers, shops, and engages across beauty, fashion, and lifestyle. Today, it serves 55 million+ customers through a connected omnichannel ecosystem of 313+ stores across 99 cities, offering a thoughtfully curated assortment of global icons, luxury labels, homegrown favourites, and emerging cult brands across beauty, personal care, wellness, and fashion. Nykaa’s ecosystem includes Nykaa Beauty, Nykaa Fashion, Nykaa Man, Nykaa Superstore, Nysaa in the Middle East, and Nykaa Now, bringing together content, community, commerce, and convenience to create seamless consumer experiences. Alongside its marketplace, Nykaa has built a growing portfolio of owned brands, including Nykaa Cosmetics, Kay Beauty, Dot & Key, Earth Rhythm, Nykaa Wanderlust, Nykaa Perfumery, Nykd by Nykaa, KICA, RSVP, and Gajra Gang, reflecting its commitment to innovation, quality, and consumer-first design. Innovation is at the heart of the Nykaa experience. From AI-powered innovations like Semantic Search, Virtual Closet, Skin Scan, and AskNykaa to personalised recommendations, expert-led content, immersive retail experiences, and seamless omnichannel journeys, Nykaa is building the next generation of AI-native commerce, where discovery is more intuitive, shopping is more personalised, and every interaction is designed around the consumer. Derived from the Sanskrit word Nayaka, meaning "one in the spotlight," Nykaa celebrates individuality and self-expression. As a trusted companion in beauty and lifestyle, Nykaa empowers every consumer to discover what makes them unique, because every expression deserves to shine.

A force for good in beauty since ‘76. 🌱Ingredients powered by nature 🐇#ForeverAgainstAnimalTesting 🌍#CommunityFairTrade 📍Armenia, Yerevan, Mashtoc 42a

We are parents just like you. Our journey began when we, Ghazal and Varun, were expecting our first child. That’s the time we turned from a bungee jumping, pub hopping, carefree couple to basically a couple of safety wardens. Everything had to be safe, kosher & googled. When the morning sickness became a routine, we were shocked to find that there were no safer alternatives to pills and ended up having to struggle a lot. After 9 rigorous months, we were finally blessed with our tiny little bundle of joy and just like you and every other parent in the world; we too wanted the best for our cute bambino. So we wore our spyglasses & did all the possible research available. Whoa, we were shocked to see how most baby products, be it lotion or shampoo contained toxins which have proven to be harmful to the little ones. We were worried sick and it wasn’t just our baby we were worried about but also for all the little ones we knew in our friend circle. That’s when we decided to do something about it & create products which were completely safe & certified toxin free. A brand, by a parent, for the parent. A brand which develops products from world-class research and attempts to solve every little problem that we as parents face. With the aim of making products which are mum-baby friendly, toxin-free, meet stringent international standards & are basically ultra-awesome, Mamaearth was born.