Foresight Research (Pvt.) Ltd. Information

Foresight Research (Pvt.) Ltd. is Pakistan based full service marketing research agency. Established in 2008, it has already gained the confidence of many research buyers across various research industries. Foresight Research conducts world-class consumer and business research by carrying out independent and unbiased studies. Its outstanding expertise is built on the foundation of strong analytical capabilities, robust research designs and a well-rounded understanding of consumers across Pakistan. Its forte is use of business analytics (modeling and forecasting) and a diversified, experienced and competitive team. It is the only company in Pakistan that offers household panel. Foresight Household Panel has a nationally representative sample of more than 7500 households across the country from more than 150 urban and rural locations. These panelists are visited every month to record their monthly purchases. Foresight Research has country-wide field teams. It has offices in Karachi, Lahore and Multan, whereas field-teams in Hyderabad, Sukkur, Pindi/Islamabad and Peshawar operate from shared offices. Majority of its field-force are working with the company since the inception & work exclusively for the company. Data processing, data punching, editing & coding are also in-house and are carried under the supervision of senior research staff. All these activities are being carried out at a central location in Karachi office.