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It never gets easy, does it? Organisations and brands are investing more than ever in communications activity, but the business of running an agency or agency relationship is complex, evolving rapidly and for a lot of leaders under pressure to deliver growth and profitability, it can be demoralising, even dehumanising. We want to bring back the optimism and humanity that drives sustainable success. Easy? No. But possible? Absolutely.

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David Gallagher is the Co-Founder and Partner of Folgate Advisors.

5 people are employed at Folgate Advisors.

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