FocalPoint KSA Information

Focal Point is a full-service, Market Research and consulting firm offering both Qualitative and Quantitative services. In addition to the research services, we offer social media and financial services. Focal Point offers research services in GCC & Yemen, North Africa, Levant, Turkey, Eastern Europe, and Pakistan. Our unique methods & services provide strategic direction throughout the marketing process: • Market assessment: market performance analysis, behavioral analysis • Business strategy: usage and attitude, market segmentation, ideal location identification • Concept & Product development: ethnographic studies, concept test, product test, • Positioning and branding • Promotional and communication tactics: Shoppers research (eye-tracking), Promotion and distribution effectiveness • Implementation: Interactive Virtual Shopper, launch monitoring • Market monitoring: brand tracking, sales advisors evaluation, mystery shopping, price monitoring Our team includes professionals with vast experience in key business disciplines namely Finance & Banking, Marketing Research, Business Intelligence & IT. Our Industry experts have proven track record of providing actionable Solutions & Strategies. Our clients include leading organizations in various industries: Automotive (Toyota, Lexus, Ford, Honda, Isuzu, Nissan, Rolls Royce, GM), FMCG (Goody, Clorox, Unilever, American Garden), Industry & Manufacturing (ExxonMobil, Bosch, Hilti), Real Estate (Kinan-Savola), Advertising (RAPP), Technology (Appen), Retail (Pizza Hut, Mikayaji, Subway), Agencies (APCO, GIM, MKS, Morpace)