Flying Lap Competitors

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 30,700 employees and had a turnover of about 5.3 billion euro (in 2021). It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 110 years. Currently, the Company participates in over 350 car and motorcycle sport events and, since 2011, it has been the exclusive tyre supplier to the Formula 1© World Championship and will be the sole Global Tyre Partner until 2024. All of this has grown from a strong commitment to Research and Development based on an “Open Innovation” model. In 2021, Pirelli’s investment in R&D equaled around 6% of its revenues from High Value products, one of the highest levels among the world’s major tyre producers. Pirelli boasts around 2,000 people engaged in R&D, located at its Milan headquarters and 12 local technology centres, and a portfolio of more than 6,700 patents. The Pirelli brand is an international icon standing for technology, tastefulness and Italian excellence, synonymous with safety and reliability. Represented by the unmistakable “long P” logo for more than a century, the Pirelli name is associated with exclusivity, luxury and innovation, strengthening its distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefitting local communities.

Motorsport Network is a global media company focused on racing and automotive coverage. We own and operate multiple brands that represent the world’s largest audience of people who love motorsport and cars. Every month over 60 million dedicated users visit a Motorsport Network digital property - to buy, learn or simply feed their passion for cars and racing. Motorsport Network sits at the heart of the racing and automotive industries and provides independent and authoritative thought leadership as well as unique experiences to consumers. We take them on a journey that encompasses news and insights, events, tickets, OTT, games and e-sports by leveraging our network effect to add value to the consumer experience. We use our technology and modern data tools to continuously evolve our processes and products to better serve our audience. The company’s respected brands include Motorsport.com, Autosport.com, Motor1.com, InsideEVs.com, MotorsportTickets.com, and MotorsportGames.com. These properties are published across 15 languages reaching over 80 countries across the world and cover a full range of the automotive and racing market, from major racing championships to race teams, drivers, circuits and manufacturers. By leveraging our deep understanding of the space and strong relationships across it, we have built the unique convening power across industry verticals in order to create content and events that add value to our commercial partnerships and customers.

Motorsport.com is the world’s biggest motorsport network. Formed in 1994, today it is a technologically advanced international network of online motorsports outlets featuring world-class digital distribution, video and interactive multimedia with news offices in 21 countries creating content in 14 different languages for racing fans in 235 countries, 24 hours a day, seven days a week. Our platforms generate 47 million page views from over 12 million visitors monthly, while our social outlets are followed by 1.8 million users in Facebook, 208K users in Twitter and 52K in Instagram. Motorsport.com provides in-depth, up-to-the-minute coverage on the full spectrum of motor racing from Formula One to NASCAR, Le Mans, IndyCar, rally, MotoGP and more. In fact, we cover over100 different racing series, grouped in several distinct categories including F1, IndyCar, MotoGP, NASCAR, Endurance, Touring, Rally, Dragster and others. Our worldwide network of award-winning editors, writers and photographers are constantly providing new and live content to our website and social media outlets. We publish more than 1,200 news articles and 12,000 photos every month, and now have a content database of 450,000 news articles and 1.7 million photos - which is the largest motor racing photo database in the world. Motorsport.com is part of the Motorsport Network.