Flying Foxes Consultancy Information

Every choice anyone makes with their time, voice or money is a zero-sum game. Whatever they pick, they are actively deciding not to pick anyone or anything else. So, the key driver in marketing is in persuading our audiences to choose us. And since we used the word game, it makes marketing the game of driving our audiences to use their resources in our favour. But it’s not always a game with a level playing field and there are always ways to push choice in your favour. We call that push positive-sum thinking It’s about out-performing the competition not out-spending them. Find out more at https://flyingfoxes.co.uk