JoJo Maman Bébé has spent over 30 years dreaming up high-quality clothes, toys and family essentials, all made with care to love, wear and share. But we’re not just here to sell great products, we’re here to create a warm, community-centric environment for our employees and our customers, too.
From our stores across the UK and Ireland to our thriving e-commerce platform, everything we create focuses on care, quality, and consideration for children, families and the world they’ll grow up in.
As a proud B Corp, our commitment goes beyond commerce. We strive for a sustainable future and take pride in our responsibilities to the planet and our communities. Every role at JoJo is an opportunity to make a positive impact on our teams, our customers, and the planet.
Our values sit at the heart of our company culture, shaping how we work, how we treat each other, and how we grow. We’re proud to have created a workplace culture where creativity thrives, kindness matters, and individuality is celebrated. Having a sense of belonging in the workplace makes JoJo a motivating and positive place to achieve business (and individual career) goals.
We’re excited to continue building a team as diverse and dynamic as the families we serve. By welcoming people with different perspectives, backgrounds, and experiences, we create a richer, more inclusive workplace that allows everyone to have the opportunity to contribute and grow at JoJo.
Mini Rodini was founded in 2006 by artist Cassandra Rhodin and is today one of Sweden's fastest growing brands for sustainable children's clothing. Since the start, we have been guided by a strong environmental commitment and want to offer the customer the best available on the market, without compromising on either sustainability, quality, design or working conditions in the production countries.
With one own store in Sweden, one store in London, our own webshop, 350 global retailers and 330,000 followers on Instagram, we have built a strong brand with a loyal customer base worldwide.
We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on.
Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials. From GOTS certified styles made with organic cotton to recycled plastic, there’s thought in every thread.
In 2025, Frugi became a Certified B Corporation™, scoring 90.9. Every area of the business – from ethical supply chains to team wellbeing – has been rigorously assessed, joining a global movement of businesses that meet high standards for people and the planet.