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Fluff is for anyone who thinks that the world doesn’t need more products, just better products. Anyone who’s sick of bunny testing. Anyone who can’t understand why makeup isn’t vegan. Or why there’s palm oil in everything. Anyone who is over ‘empowertising’ from faceless brands who don’t care. Anyone who thinks that the future can be better than what we have right now. Anyone who thinks that beauty can be more than makeup.

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Erika Geraerts is the Founder of Fluff.

6 people are employed at Fluff.

Fluff is based in Fitzroy, Victoria.

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