Flow Information

Commerce media is growing faster than most businesses can build for it. Retailers, marketplaces and other data-rich businesses are sitting on first-party data that advertisers want, but few have the team or technology to sell it. Flow is the revenue and activation layer that closes that gap. For data owners, Flow makes it possible to switch on commerce media with or without your own media network. Flow's platform turns first-party data into audiences you can package and sell, through your own branded shop front, to your suppliers and to non-endemic brands. Tracking and reporting show advertisers what worked, so budgets keep coming back. For advertisers, Flow’s Audience Marketplace brings first-party audiences from more than 35 data partners into one place. Nova, Flow’s agentic audience assistant, recommends audiences against your campaign objectives and adds them to your plans, and campaigns run on Meta, Google, TikTok and in ChatGPT Ads. Flow launched South Africa’s first Audience Marketplace and now works with data partners and advertisers globally.