My business journey began in 1996 while working as a chef. After the birth of my first son, I wanted more time with my young family—ideally doing something connected to my passion for food.
This led me to start a manufacturing company, formulating and introducing innovative products to major brands and supermarket chains. After a few challenging years (and a few more kids), the business had grown to a team of 75 with $10 million in turnover.
In 2013, a major setback struck when $5 million worth of products went unpaid by a large pharmaceutical company. During this difficult period, my focus began shifting toward Purewellness—a brand I had quietly started in 2006 as a hobby, inspired by my love for food and health.
Jason & Abby
By 2016, I moved away from exclusively manufacturing for large supermarket chains and nutritional brands, opening retail stores to connect directly with our customers. The brand gained presence in all major retail channels—until COVID-19 forced our stores to close.
Refusing to give up, in 2021 I relaunched Purewellness online, offering wholesale and retail superfoods, vitamins, and botanical extracts sourced globally at the best possible prices. Today, with a dedicated team of 16, we continue to grow and serve customers across Australia.
I’m deeply grateful to the Australian community for supporting us through every stage of this journey and for helping us become one of the nation’s leading suppliers in our field.
Healthy Regards,
Jason Fava
Welcome to Collective Wellness Group, the market leader in health and fitness franchising. We are obsessed with creating successful, profitable franchises to positively impact and enhance the lives of over a million Australians.
Our Background:
In 2015, Collective Wellness Group was born to encompass our growing portfolio of empowering health and fitness brands; Anytime Fitness and Xtend Barre. The success of Collective Wellness Group is a combination of superior business models, exceptional products, great brands and talented people. Our committed, experienced team is driven by results and motivated by their role in helping Australians live their best lives.
Our Purpose:
Our purpose is to Inspire Healthier Lives and is what gets us out of bed every day. It's our passion and our north star. It's what keeps our team and our brands moving forward.
We strive to inspire the lives and health of our people, members, franchisee teams, partners, local and Australian communities.
The Collective Way:
At Collective Wellness Group, we have a clear purpose (to Inspire Healthier Lives) and to achieve it, we need to consistently behave in a certain way - the Collective Way. These are the shared principles that guide the way we operate and define the culture we want:
Own It: Think and act like brand owners. Take accountability. Make an impact.
Feel It: Be passionate about what we do. Genuinely care. Show kindness and respect.
See It: Create the future. Stay curious. Keep growing.
Do it: Focus on the outcome. Stay agile. Be remarkably resourceful.
Together: We leverage our collective brain power. We're a team who collaborate, support, and celebrate diversity.
Why Work with Us:
We are devoted to nurturing successful, accomplished people across our team.
If you have the drive and ambition to succeed, share our passion for health & wellness, and are excited by the opportunity to be part of an outcome-focused and welcoming team, please get in touch.
At The Mind Room we help people live their lives with meaning and vitality. We work with people across the spectrum of mental health – from those experiencing stress or illness to elite performers aiming to realise their potential.
We integrate the best science and applied knowledge from acceptance and commitment therapy (ACT), cognitive behavioural therapy (CBT), neuroscience, positive psychology and mindfulness.
We have a diverse team of experienced psychologists who are experienced in clinical psychology, sports psychology, coaching psychology, industrial / organisational psychology and forensic psychology who all share the same passion for improving our clients' quality of life through positive psychology.