Floura & Co. Information

Floura Fiber is a next-generation fiber company co-founded by Jeni Britton of Jeni's Splendid Ice Creams. Built on the belief that different plants provide different types of fiber, Floura Fiber makes its own prebiotic fibers from whole, upcycled plants, including apple cores and fermented watermelon rind. Through culinary innovation and a commitment to reducing produce waste, Floura Fiber is working to close America's fiber gap by making fiber something people genuinely want to eat. For more information, visit Floura.com or follow @flourafiber on Instagram and TikTok.