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Florence Cheng Location
Hong Kong
Florence Cheng Work
Director, Head of Global Engagement and Asia Investment Content Strategy @ (March 2026 - Present)
Director, Head of Asia Investment Content Strategy, HSBC Private Banking and Premier Wealth @ (May 2019 - February 2026)
Director, Marketing and Communications, North Asia @ (May 2014 - May 2019)
Marketing, Greater China @ Aberdeen Asset Management (January 2013 - May 2014)
Business Development and Marketing, Asia Pacific @ (January 2012 - January 2012)
Institutional Marketing, Asia Pacific @ (January 2009 - January 2012)
Florence Cheng Education
The Chinese University of Hong Kong
Florence Cheng Skills
Advertising
Brand Marketing
Content Strategy
Corporate Communications
Digital Marketing
Investment Communications
Marketing Campaigns
Marketing Strategy
Social Media
Equities
Fixed Income
Asset Managment
Institutional Business Development
Marketing
Alternative Investments
Investment Management
RFP
Marketing Communications
JavaScript
Customer Service
Sales
Institutional Business
Microsoft Office
Strategic Planning
Florence Cheng Summary
Florence Cheng, based in Hong Kong, is currently a Director, Head of Global Engagement and Asia Investment Content Strategy at HSBC. Florence Cheng brings experience from previous roles at HSBC, First Sentier Investors, Aberdeen Asset Management and Pictet Asset Management. Florence Cheng holds a The Chinese University of Hong Kong. With a robust skill set that includes Advertising, Brand Marketing, Content Strategy, Corporate Communications, Digital Marketing and more. Florence Cheng has 2 emails on RocketReach.
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