Royal FloraHolland is a leading international floriculture marketplace. For more than 100 years, we have brought growers and buyers together. Through our digital marketplace and physical hubs, we make the widest and deepest floriculture assortment in the world easily accessible to buyers from all countries and markets. Our aim is an optimal market price at the lowest possible cost.
We strive for sustainable success for our members and collaborate with all parties in the floriculture sector so that the industry continues to grow. We believe that we achieve more together than alone. As a cooperative, we provide simplified dealmaking, customised logistics, and help our customers to do smart business. This is how we grow together and build an efficient, sustainable and future-proof floriculture sector
ROYAL FLORAHOLLAND – CONNECT TO GROW
FleuraMetz delivers to over 35.000 customers in Europe and North-America. The group serves her customers by the means of up to 60 cash & carry’s, over 110 sales trucks and direct delivery from grower to florist. Customers are served through our internet ordering systems and by personal attention. FleuraMetz optimizes sourcing, logistics, IT and marketing to create a shorter and more efficient chain between florists and growers around the world. FleuraMetz’ prime aim is to strengthen the position of the florist.