Flocktracker Information

Flocktracker is a content-agnostic platform that aims to democratize field data collection. We provide an easy-to-deploy, easy-to-manage, ad-hoc, cloud-based field data gathering method, leveraging smartphone technology and designed to generate valuable insights in a low cost, and low hassle, way. Data-driven decision making will be a key factor in solving today's most complex problems, from climate change to traffic congestion to waste disposal. But the decision is only as good as the data, and big data is often too big to handle. Even if big data could be handled, the most detailed dataset in the world will not be useful if it has the wrong details or doesn’t match the needs of problem solvers. As we speak, there are thousands of people gathering the data they need with pen and paper or scattered spreadsheets. Flocktracker provides an efficient, coordinated, 21st century solution to enable communities and individuals to be their own data scientists and become the drivers in data-driven decisions.