floatinghat Information

We help SaaS companies build ground-up sales functions, with a focus on seed to Series A companies. Most startups and younger SaaS organizations are more likely to fail at sales before product. We aim to fix that gap with: Sales process building - simple, scalable architecture to get your early AEs off the ground Demos and pitches that translate your product into stories buyers actually want to hear AI workflow automation & expertise to drive pipeline activities without the noise Sales recruiting - finding AEs who fit your stage and situation Founded by Mark Hogan, who has over 20 years scaling SaaS sales processes, teams and recruiting functions from the ground up.