Fleurs Competitors

Urban Flower is a family business in every sense of the word. We've been in the flower game for four generations. The story begins with Gaetano Giuffre, known as 'Tom'. Born in 1879 on the island of Salina, Messina, Italy he came to Australia when he was only 10 years old. A fellow Italian immigrant taught him to grow and sell flowers. By the time he was married in 1902 his occupation was listed as florist. He bought some property in Mascot between Sutherland, Coward, King sts & Botany Road where he grew flowers to supply florists and the Sydney flower markets. His young family were very involved in the family business, his son Joe used to drive the flowers by horse and cart into the city's Queen Victoria Markets and surrounding florists. He owned several florist shops throughout the Sydney city. His main store was located at 100 Phillip Street, was more than just a florist to it's customers. It became a social gathering place, where customers would feel welcome to share a yarn over wine, crackers and cheese. Of his 13 children, most eventually got involved in the flower business. One of his children that was always by his father's side was Anthony, known as 'Tony', Tom's eighth child. Tony ended up being in the flower business for his whole life. From early in his life, he was involved in all aspects of the flower game, from helping out on the farm, to selling the family's flowers. Apart from helping out on the farm, and running flowers around to florists all over Sydney, young Tony worked with Cliff Reynold's florist in the basement of Hotel Australia, and eventually opened his own florist businesses. In the city he sold flowers from a kiosk at Martin Place, and outside Her Majesty's Theater. While Tony was away fighting in Papua New Guinea in WWII, his brother Tommy bought a property in Peakhurst where he started growing flowers. In honor of his brothers who were fighting tin the war, Tommy named the property 'The Diggers Nursery'. He grew Violets, Cecile Brunner Roses, and bunch flowers such as Snap ...

At Flower Power, we are family-owned and operated since 1968, we are Australia’s largest retail garden centre business, with eleven garden centres offering everything you need for a beautiful home and garden. Visit us for quality plants and pots, garden and landscaping supplies, stylish outdoor furniture and beautiful homewares, plus a sprinkle of our secret ingredient: expert garden advice from qualified horticulturists. That's why we proudly call ourselves, The Garden People.

With over 100 years of experience, Interflora is the world’s leading premium flower and gift relay company. As the longest serving flower delivery service, Interflora has established a network of over 70,000 florists worldwide, allowing us to deliver your flowers and gifts almost anywhere in the world. A strong and revered brand, Interflora is synonymous the world over with expertise and quality.