Fleuroselect is The international organisation for the Ornamental Plants Industry. Its members are breeders and producers and distributors of starting material (seeds and cuttings) for ornamental plants. These include annuals, biennials, perennials and flowering pot plants. Fleuroselect, together with participating members, conducts TRIALS of new ornamental varieties at 17 private trial grounds across Europe. Entries are evaluated versus existing comparison varieties by expert and independent judges on criteria including innovation, practical use, quality and exclusivity. The Fleuroselect GOLD MEDAL is awarded to new varieties that clearly supersede existing varieties in terms of breeding innovation and beauty. New varieties granted APPROVED NOVELTY status are protected by the membership from reproduction by a gentlemans agreement amongst the members. The FLEUROSTAR awards the winner with the "wow" factor at point of sale. An independent panel of more than 30 expert judges from the industry, including breeders, young plant producers, growers, distributors and trade journalists visit the 9 competition locations to choose the variety that stands out in retail. Fleuroselect carries out regular POLICING CAMPAIGNS against illegal propagation in several countries. An international, biennial MARKET SURVEY studies the sales of seedlings/cuttings to growers. Annual Conventions and Conferences provide unique platforms for colleagues, customers and competitors from all over the globe to meet and conduct business. Fleuroselect is run by the members, for the members. A Board of elected members is supported by various specialised committees. A small secretariat operates from the organisational headquarters in Noordwijk, The Netherlands. The organisation is financed by contributions for membership, by fees for trials and novelty protection and by assessments in the turnover of awarded varieties.
| Website | http://www.fleuroselect.com |
| Revenue | $1 million |
| Employees | 9 (8 on RocketReach) |
| Founded | 1970 |
| Address | 98 Hemmerbuurt, Hem, North Holland 1607, NL |
| Phone | +31 228 541 312 |
| Technologies |
JavaScript
,
HTML
,
Twitter
+12 more
(view full list)
|
| Industry | Non-profit Organization Management, Membership Organizations, Organizations |
| Keywords | Ornamental Plants, Seeds, Plant Breeding, Plant Production, Plant Distribution, Horticulture, Vegetative Propagation, Annuals, Horticultural, Perennials, Floral, Gardening, Flowers, Plants, Agricultural, Greenhouse, Nursery |
| Competitors | Sakata Seed America, Inc., PanAmerican Seed, Selecta one, American Takii Inc, The Chas. C. Hart Seed Co., Floranova, FloraHolland, Euroblooms LLC, All-America Selections, Syngenta Flowers. Inc. +17 more (view full list) |
| SIC | SIC Code 869 Companies, SIC Code 86 Companies |
| NAICS | NAICS Code 8139 Companies, NAICS Code 81399 Companies, NAICS Code 813 Companies, NAICS Code 81 Companies |
Looking for a particular Fleuroselect employee's phone or email?
The Fleuroselect annual revenue was $1 million in 2026.
Ann Jennen is the Secretary General of Fleuroselect.
8 people are employed at Fleuroselect.
Fleuroselect is based in Hem, North Holland.
The NAICS codes for Fleuroselect are [8139, 81399, 813, 81].
The SIC codes for Fleuroselect are [869, 86].