Flavour Factory S.A. Information

Flavour Factory S.A. was founded in 1996 as an import & export company that distributes high quality products. Was the pioneer of Asian food in Greece at a time where not many people knew anything about sweet & sour or sushi, and over the years it has built the category and has been enjoying the leadership since. The company always tries to be “one step ahead” and identify consumer needs at birth, and although it started as an ethnic food importer and distributor, is now known for the diverse and quality food product portfolio. More specifically, it markets brands like ORIENTAL EXPRESS, BLUE DRAGON, PATAK’S, RISO SCOTTI, CRISPY KING, TAYLORS OF HARROGATE, EAST GO WEST, TIPIAK, AL' FEZ, POCO LOCO, MAITRE MARCEL, FULFIL, RINATURA, AL’AMIER, GO-TAN, BOLERO, SNATT'S, COCOMAX, MILKY COCO. The company has exclusive distribution rights not just for Greece but for the S.E. Europe as well and over the last few years it has achieved distribution of their products in Bulgaria, Serbia and FYROM (Macedonia). Flavour Factory is the market leader in ethnic food sector in Greece. In the Asian market in particular, it has an estimated market share of more than 80% and has a fast growing 30% on the Tex-Mex market. It has built a strong reputation for service, reliability and product diversity. The primary distribution channel is the Multiples. The products are available in all leading super markets, individual delicatessen stores, and health food stores.