Flannel is a family-owned and operated lifestyle brand that has stayed true to designer Kristy Lawrence’s original vision: timeless, artisanal pieces with an elusive off-duty attitude. When we first opened our doors in 2007, Flannel took the bold step of fusing fashion with loungewear. Kristy was a mum of three young children, and wanted to create a collection that could easily transition from the home to the streets. Our intricate detailing and embellishments are purposeful. The seams are clean, and the trims are sophisticated. Our silks are effortless, our cottons are sumptuous, and our sequins sparkle with you. The Flannel Girl is adventurous, well-travelled and a free spirit with a bustling lifestyle. Our pieces are designed to keep up with the woman who wears it. While based at home in Perth, Flannel maintains a number of stand-alone stores across Australia and the USA, including flagship outposts on Abbot Kinney Boulevard in Los Angeles.
| Website | https://www.flannel.com.au/ |
| Revenue | $384000 |
| Employees | 40 (14 on RocketReach) |
| Founded | 2007 |
| Address | 4/31 Broadway, Nedlands, Western Australia 6009, AU |
| Phone | +61 3 9521 7471 |
| Industry | Retail |
| Keywords | Womens Fashion, Designer Clothing, Artisan Apparel, Online Boutique, Luxury Fashion, Womenswear, Clothing Brand, Timeless Style, Australian Fashion, High End Fashion, Premium Clothing, Ethical Fashion, Sustainable Fashion, Slow Fashion, Classic Clothing, Everyday Style, Casual Wear, Sophisticated Style, Minimal Style |
| Competitors | H&M, Myntra, Forever 21, Target Australia, kate spade new york, ASOS.com, ZARA, Kmart Australia Limited, UNIQLO Australia, Cotton On USA Inc +33 more (view full list) |
| SIC | SIC Code 56 Companies, SIC Code 562 Companies |
| NAICS | NAICS Code 44 Companies, NAICS Code 4481 Companies, NAICS Code 448 Companies, NAICS Code 458 Companies, NAICS Code 45 Companies |
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The FLANNEL annual revenue was $384000 in 2026.
14 people are employed at FLANNEL.
FLANNEL is based in Nedlands, Western Australia.
The NAICS codes for FLANNEL are [44, 4481, 448, 458, 45].
The SIC codes for FLANNEL are [56, 562].