FLANK Information

The Cloud and Security space is unique because the technology is advancing so quickly, and only the best teams can keep up. You have to work with obsessive focus and trust your colleagues to do the same – because momentum only happens when you’re in sync. Videos never used to be a pinch point, because the bar was lower. IF you had a video, you were cutting edge. Now it’s all changed. Video is expected. Whether you’re shining a light on your latest release; showcasing the success of your customers; or causing a scene at an event… Nothing is more effective than video, because nothing tells a story like video. So how can you take advantage of this opportunity and keep your momentum? Right now, the options for investing in video aren’t suitable: Agencies give you 1 over-worked video for too much of your budget. DIY tools give you 00s of the same video, for too much of your time. Neither approach was designed for B2B SaaS. With product launches, marketing campaigns, company milestones hurtling towards you at speed. What’s actually important to you? Speed of production so you can capitalize on opportunities High quality that’s consistent with the brand your building Cost efficient so you can maintain a higher output This is why I left my role as head of marketing to start Flank. So far I've spent 10 years mastering video, and now focus on producing them for technical product + marketing teams.