Born in the mountains out of love for freeride skiing, our passion for adventure runs deep. We believe that freeride is a mindset, an attitude, a drive to challenge convention, to forge your own path, to explore and discover, and choosing your own line. Based on this, our purpose is simple. As for our products, they all enable the freedom to be adventurous. Whether horizontally or vertically, on skis, by bike, or on foot, they offer the optimal balance of style and performance.
Our Scandinavian heritage is ever-present, and our commitment to doing better things in a better way is our never-ending responsibility. For memories, stories, products, and adventures that will withstand the test of time.
The world’s leading personal training business.
More than a gym. A life-changing experience.
Ultimate Performance is a results-driven, data-powered training facility. We offer private, distraction-free spaces, world-class trainers, and exclusive methods that ensure every client achieves their goals.
Our proven approach, backed by real-time progress tracking and accountability, guarantees measurable results. With 97% of clients hitting their targets, we’re setting the standard in fitness.
Experience the world’s leading personal trainers for yourself.
* Private, results-driven spaces: No crowds, no distractions—just a dedicated, exclusive environment for focused training.
* World-class trainers: Only the top 1% of trainers make the cut, bringing unparalleled expertise to every session.
* Data-powered results: Track 50+ metrics in real-time through the UP Transform app, ensuring progress is measurable and results are guaranteed.
* Tailored programs: Custom training and nutrition plans created from over 150 personal data points to suit your unique needs and goals.
* 7-day support: Ongoing guidance with daily check-ins, accountability, and tailored advice to keep you on track.
* Proven track record: 97% of clients hit their goals, making us the leader in effective, transformative fitness.
* Holistic approach: We focus on every aspect of your transformation, from nutrition and habits to mindset, for long-term success.
We help organizations develop great people.
Our clients say that Advantage is a global goldmine of performance ideas, resources, world-class solutions, and personal partnerships that last.
We collaborate with our clients to bring to life what they need most, whether it's a standard solution or custom learning to help them reach their objectives and measure their success. We work directly with companies to curate, facilitate, and deliver in-person and virtual learning experiences. We are your partner for your evolving needs in talent development.
We put a priority on making learning fun, memorable, and relevant to today's most pressing business challenges.
We partner with top learning providers to combine and deliver powerful experiences that get results.
Visit our website: https://www.advantageperformance.com/
Our values make us unique. We are:
INSIGHTFUL
A single source of world thought leadership. We orchestrate expertise to deliver your results.
CREATIVE
Inspired ideas brought to life through imaginative yet practical solutions.
ACCOUNTABLE
We focus on your success with over 30 years of delivering what we promise.