Five by Six Consulting Information

Five by Six Consulting, is a strategic marketing consulting firm, with a mission of enhancing business growth for companies through insightful & winning strategies. Five by Six was set up in 2008 by Richa Arora, who has more than 25 years of wide ranging experience in FMCG marketing, Strategic Planning and Communications. She has worked across many brands, consumer segments and industries - as also in highly competitive markets like foods and consumer durables. The working philosophy of Five by Six Consulting is embedded in the name itself: “five by six” is inspired by the 5/6th of the iceberg that is not visible. Sometimes, opportunities are missed and solutions are sub optimal because they are based on what one sees on the surface...Five by Six attempts to look beyond the obvious. Five by Six has consulted for companies such as Britannia, McCain Foods, Rasna and Wipro Consumer Care.