We are Wolff Olins, a global brand consultancy creating transformative brands that move businesses, people and the world forward.
We wrote the rule book for creating transformative brands nearly 60 years ago and have been tearing it up and evolving it ever since.
We stand for brands that defy convention, redefine expectations, and ignite positive change. And we always enjoy the ride in the process.
Our partners range in industry and size, including Uber, New York Botanical Gardens, GSK, GE, GrubHub, Instacart, London 2012, McKinsey, The MET, Tate, New York City, (RED), Spotify and more. Our work has been honoured by D&AD, Cannes Lions, ADC, CLIO, One Show, Fast Company’s Innovation Award and the Webby Awards, to name a few.
Based in New York and Minneapolis, the CBX agency provides award-winning brand positioning and product portfolio architecture, identity design and corporate branding, package and private label design, and retail activation services to some of the most beloved brands in the world. Clients including: General Mills, Snapple, Hershey, Hormel Foods, J.M. Smucker Co, Land O’ Lakes, Clorox, Mott’s, Kroger, Purina Mills, Celestial Seasonings, Rite Aid, Cargill, Church & Dwight, Dairy Farmers of America, Lutron, Melissa & Doug, Merck, Mondelez International, Pepsico Beverages & Food, Proximo Spirits, Kimberly-Clark, Home Depot, Wakefern, Boston Scientific, Wawa and The Boston Beer Company have trusted CBX to powerfully, visually connect their brands with the lives of their consumers. We believe that nurturing a culture of creative minds, dirty hands, straight talk and good manners inspires our team to find innovative ways to connect clients to the people who make their businesses thrive. Learn more about the value CBX would bring to your company at: https://cbx.com
From startups seeking to bring new ideas to life, to established companies aiming to retain their category leadership, we help businesses tell the story of why they matter to put them at the center of every tomorrow.
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