Fit Approach Information

Fit Approach is an online fitness community. We connect digital media influencers with fitness, wellness and lifestyle brands. Our community, Sweat Pink, boasts more than 5,000 influencers globally. Through implementing multi-faceted online and offline marketing strategies, Fit Approach connects leading health and fitness brands with influencers and qualified consumers. The Sweat Pink Ambassador Community includes more than 6,000 fitness enthusiasts and professionals from all walks of life who #SweatPink​ worldwide. 90% of the community are bloggers and/or social media influencers, and 73% fitness and/or wellness professionals. A majority of ambassadors reside in the United States and Canada, however growing cohorts of the community extend globally. Entry into the ambassadorship program is based on a holistic online application. Fit Approach is headquartered in Portland, Oregon and is the mothership to the following communities and brands: Sweat Pink, Flex & Flow, HIIT & Flow, Parent Riot, and Stoke Life.