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FishLore.com is a tropical fish and aquarium information website for freshwater hobbyists, saltwater hobbyists and reef tank keepers. We strive to provide accurate information all while providing a friendly and fun atmosphere for everyone. We have "how to" guides, aquarium setup articles, fish profiles, a great forum, photo gallery software, aquarium and fish care articles, auctions and classifieds and links to fish and aquarium coupons. This is all provided FREE for the members here. It is FREE to register and become a member too. All costs for running the website are paid for by the ads on the article pages. We are always adding new "stuff" so check back often. Our FishLore Members have a wide range of experience levels. From those just starting out in the hobby (newbies) to veteran hobbyists that have been keeping tanks for many years. From those keeping freshwater planted tanks to those that keep saltwater reef tanks, we have it all. We have a very simple creed that we stand by: We RESPECT our fellow members and value their contributions to our wonderful hobby We RESPECT the fish, plants, corals and inverts that are in our care and provide the best environments possible, and We try to provide the most accurate and helpful information for our fellow hobbyists FishLore.com History (written by Mike in 2007) As far as how FishLore got started - Cue the music and the flashback sequence please... Several years ago (pre 2004) I frequented many of the online fish forums and would often read rude or disparaging posts from more senior folks directed towards those new to the aquarium hobby and it always ticked me off when I came across those posts. It seemed like this behavior was starting to spread from place to place - probably the same rude people, just with different user names on the various forums. I wanted to create a place where those new to the hobby could come to ask questions and not feel stupid or get ridiculed for asking those questions. I also wanted a place where there was an underlying respect for ...

FishLore.com Questions

The FishLore.com annual revenue was $5.8 million in 2026.

FishLore.com is based in Imperial, Missouri.

The NAICS codes for FishLore.com are [459, 45, 453].

The SIC codes for FishLore.com are [599, 59].

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