Fisher Yu Email & Phone Number
Senior Vice President, Consumer Behavior Modeling @ Bank of America
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Fisher Yu Location
- Atlanta, GA, US
Fisher Yu Work
- Senior Vice President, Consumer Behavior Modeling @ (November 2025 - Present)
- Managing Director, Analytics @ (August 2017 - October 2025)
- Senior Vice President, Director of Marketing Science and Analytics @ (October 2016 - October 2017)
- VP, Director of Modeling and Analytics @ (December 2012 - October 2016)
- Director, Modeling @ (January 2012 - December 2012)
- Sr. Research Manager @ (June 2011 - January 2012)
- Research Manager @ (January 2011 - June 2011)
- Sr. Research Analyst @ (June 2008 - January 2011)
- Brand Management Intern and Part-time @ (May 2007 - January 2008)
Fisher Yu Education
- Emory University - Goizueta Business School
Master of Business Administration (MBA) (Marketing and Consulting)
2006-2008 - Beijing Institute of Technology
Bachelor’s Degree (Electronic Engineering)
1995-1999
Fisher Yu Skills
- Marketing Mix Modeling
- ROI Optimization
- Marketing Effectiveness Optimization
- structural equation modeling (SEM)
- Predictive Response Modeling
- Digital Analytics
- Customer Insight
- CART
- Factor Analysis
- Segmentation
- Dashboard Report
- Analytics
- Marketing Research
- Marketing
- Advertising
- Direct Marketing
- Web Analytics
- Business Strategy
- Market Research
- Marketing Strategy
- Brand Management
- Marketing Analytics
- Analysis
- Structural Equation Modeling Sem
- Structural Equation Modeling
Fisher Yu Summary
- Fisher Yu, based in Atlanta, GA, US, is currently a Senior Vice President, Consumer Behavior Modeling at Bank of America. Fisher Yu brings experience from previous roles at Fitzco and BBDO Worldwide. Fisher Yu holds a 2006 - 2008 Master of Business Administration (MBA) in Marketing and Consulting @ Emory University - Goizueta Business School. With a robust skill set that includes Marketing Mix Modeling, ROI Optimization, Marketing Effectiveness Optimization, structural equation modeling (SEM), Predictive Response Modeling and more. Fisher Yu has 2 emails and 3 mobile phone numbers on RocketReach.
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