Fisher Yu's Location
Atlanta, Georgia, United States
Fisher Yu's Work
- Managing Director @ Fitzco
- Managing Director @ Constant Analytics, Inc.
- Senior Vice President, Director of Marketing Science and Analytics @ BBDO Worldwide
- VP, Director of Modeling and Analytics @ BBDO Worldwide
- Director, Modeling @ BBDO Worldwide
- Sr. Research Manager @ BBDO Worldwide
- Research Manager @ BBDO Worldwide
- Sr. Research Analyst @ BBDO Worldwide
- Brand Management Intern and Part-time @ Kimberly-Clark
- Marketing Strategy Consultant @ Manheim, Cox Enterprises
Fisher Yu's Education
- Emory University - Goizueta Business School
Master of Business Administration (MBA) (Marketing and Consulting)
2006 - 2008 - Beijing Institute of Technology
Bachelor’s Degree (Electronic Engineering)
1995 - 1999
Fisher Yu's Skills
- Marketing Mix Modeling
- ROI Optimization
- Marketing Effectiveness Optimization
- structural equation modeling (SEM)
- Predictive Response Modeling
- Digital Analytics
- Customer Insight
- CART
- Factor Analysis
- Segmentation
Fisher Yu's Summary
Fisher Yu, based in Atlanta, Georgia, United States, is currently a Managing Director at Fitzco, bringing experience from previous roles at Constant Analytics, Inc. and BBDO Worldwide. Fisher Yu holds a 2006 - 2008 Master of Business Administration (MBA) in Marketing and Consulting @ Emory University - Goizueta Business School. With a robust skill set that includes Marketing Mix Modeling, ROI Optimization, Marketing Effectiveness Optimization, structural equation modeling (SEM), Predictive Response Modeling and more, Fisher Yu contributes valuable insights to the industry. Fisher Yu has 3 emails on RocketReach.
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