FirstFewCustomers (Startup Selling Secrets) Information

A knowledge platform to demystify the startup selling process by capturing live experiences from founders/experts of multiple industries who have sold and have built organizations. Many early stage entrepreneurs have great ideas & products but have long sales cycles because they do not come from a formal sales background. They are also faced with multiple limitations such as lack of a product/ capacity, lack of funds, lack of referencable customers, not able to hire sales people to name a few. It is also known that the best sales person in the company at this stage is the Founder. Sadddled with multiple tasks of running a company, building a product/capacity, raising funds, there is not much of a time that a Founder gets to sell. Sales & Marketing people in these early stage companies or in jobs that requires them to launch new products/services also have many issues in penetrating the market. Aspiring entrepreneurs who come from a technology or a functional background will also have so many myths around startup selling . FirstFewCustomers.com is a knowledge platform that attempts to demystify the startup selling process. The platform has more than 150 interviews of successful founders who share the sales secrets that worked for them in their early days in acquiring their first few customers in-spite of the odds they had. The interviewed founders mix ranges from CxO's of very large companies leaving their cushy jobs and starting their own to Founders staring right out of colleges. These founders talk about specific initiatives both in sales and in marketing that worked for them and the ones that did not work for them. They also talk about how they competed against existing vendors and large vendors within their prospect organizations and got the go ahead. The interviews drives home the points that Sales and Marketing can be done as a science and one does need to have a formal Sales background to Sell.