First Team Information

First Team is the decision layer for sport. Clubs collect more data than any coach can realistically read. Match stats, GPS, performance testing, coaches' ratings, wellbeing scores - all of it captured, most of it siloed, and almost none of it reaching a decision on the field. First Team pulls a club's disparate data into one system and turns it into clear outputs coaches can actually use. Automated data collection feeding easy-to-understand dashboards, line-up recommendations ready for game day, and coaches' own subjective ratings built into the picture rather than sitting outside it. Over time, as we learn from the decisions coaches make and what follows them, our models build benchmarks and get better at recommending what good coaches would do. Currently built for football clubs from grassroots through to professional, and designed for coaches first. Get in touch at anthony@firstteam.ai to talk about a six-week trial.