First Scene Competitors

We’ve always believed that travel isn’t just about where you go — it’s about how it changes you. From the very beginning, we set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. Just real people, venturing out into the world with open minds, open hearts, and a sense of purpose. For over 35 years, we’ve been creating life-changing experiences that connect travellers with the communities they visit — not just passing through, but showing up with care, curiosity, and intention. We call it community tourism, and it’s been in our DNA since day one. But we’re not just a travel company. We’re a people company. Powered by the passion of our team, the heartbeat of our local partners, and the energy of every traveller who’s ever said “yes” to something new. To travel your heart out is to go all in. To move through the world with compassion, courage, and joy. It’s about embracing the bizarre, celebrating the beautiful, and connecting with something bigger than yourself. It means leading with love — for the planet, for people, and for the possibilities that come with saying let’s go. We don’t do this to fill passports. We do it to fill lives. To build connection. To create joy. To leave the world better than we found it — one step, one trip, one ripple at a time. This is travel that goes way beyond travelling. This is G Adventures. And we’re just getting started.

Tourism New Zealand is the organisation responsible for marketing New Zealand as a holiday destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past decade to make New Zealand one of the world's most well-respected tourism brands.

Haka Tours started out with the core belief that smaller groups make for the best tour experience. That’s why we restrict numbers to 16. A road trip with a small group of like-minded people with the same attitude, is what best describes our tours. Because our tour groups are smaller, we have the scope to be flexible. If it’s a hot, sunny day and there is a beach nearby, then we’ll stop for a swim. If we’re in the mood for a long, lazy lunch, then we’ll do just that. And because our buses are smaller and much more mobile, we can veer far away from the main roads and take you to some cool places that the bigger bus companies can simply not go. We must be doing something right. For the last four years we have beaten over 4,000 other tourism businesses in New Zealand to be named the #1 commercial tourism business in the country.