First Principles Denim Information

First Principles offers an online made-to-order service. The customer’s unique digital pattern is built with a specialised consultant. Using the 3D Curate Tool via the FP website, the customer chooses the style, cut, waist height and detailing of their jeans. Within four weeks, the pair arrive at the customer’s door. FP gives the customer the luxury tailored experience, coupled with the comforts and benefits of technology to meet online shopping needs.