First Mile Creative Information

At First Mile Creative, we help independent travel operators break free from Last Mile Thinking. As pressure to generate bookings has increased, more and more travel marketing has moved closer to the point of sale. Websites, brochures, newsletters, social posts and campaigns are increasingly expected to promote the package, push the offer and drive the booking, as though travellers welcomed a constant stream of sales messages. The problem is that travellers don't choose travel like this anymore. By the time they start comparing options, they have often already formed opinions about which brands they know, trust and prefer. That's where the First Mile comes in. We design brand-led assets that build familiarity, preference and demand long before travellers are ready to book. From brochures and websites to newsletters, landing pages, travel guides and social content, our work helps specialist tour operators, premium accommodation brands and travel experience providers become the obvious choice before comparison even begins.