First and First Consulting Information

The Nexus of Strategy & Analytics. We Transform Data Into Actionable Insights & Winning Strategies. First & First Consulting helps brands and agencies close the gap between strategy and analytics. We do this by leveraging a diverse range of innovative analytics methods and injecting consumer-first thinking into everything we do. Our firm acts as a collaborative partner in the development of strategies, analyses, and research. In addition to our service offerings, we help business transform their practices in order to create these outputs on their own. We have a core belief that analytics and research doesn’t need to be extraordinarily time-intensive or expensive in order to be of substantial quality. As such, we pride ourselves on operating at the speed of your business without being cost prohibitive or cutting corners on substance. This has allowed us to become the go-to strategic partner of the world’s leading brands and agencies by fundamentally shifting the face of data and analytics. Our Hybrid Approach Neither exclusively strategists nor analysts, we are uniquely hybrids. Storytelling is our craft––research and analytics are simply tools that we use in order to arrive at the insights that fuel these stories. Every member of our team is well-trained in each of our best-in-class tools and the art of crafting a consumer-centric strategy. Our approach to hybrid hiring is accompanied by a team of bench consultants that allow us to rapidly expand our capacity and capabilities to deliver the outputs you need, how you need it, when you need it. Our Services Our relationships with our clients are deeply integrated and typically include a wide range of ways of working. We work with clients on both an ad-hoc and retainer basis, both which include the following types of services: - Consumer Insights - Strategic Services - Business Transformation - Cultural Trends - Influencer Identification & Vetting