Firm Forward Information

Firm Forward is a legal marketing, business development, and AI consultancy for law firms. We run your rankings submissions and social media, manage your spend with legal publishers, prepare partners for the conferences where new work is won, and build AI agents for marketing and BD. Since 2014, we have worked with IP and full-service firms in the United States, Europe, and Latin America, in English, Spanish, and Portuguese. Rankings and directories Submissions and year-round rankings programs for Chambers and Partners, The Legal 500, and the other guides your firm is researched by. Social media management A steady LinkedIn presence for your firm and its partners, built from your lawyers' own work. We plan, write, design, and coordinate review, and your firm approves every post. Directory and media spend Paid visibility with legal publishers, separate from your submissions: profiles, sponsored content, advertising, and sponsorships. We review each offer, help you negotiate or decline it, and verify delivery. Business development Conference strategy and meeting preparation for the international events where your clients and referrers gather, plus growth plans, market visits, and partner coaching. For firms without an in-house team, we lead marketing and BD on a fractional basis. AI for marketing and BD AI readiness assessments, and custom agents for one recurring job, such as submission drafts or meeting briefs. A named person at your firm reviews every output before use. Content and PR Articles, client alerts, and press releases in your partners' voice, sent to legal journalists and publishers on our own list, plus websites and lawyer bios. Who you work with Lys (Elyssa LeFevre Chayo) founded Firm Forward after working in-house with outside counsel and in law firm business development. Fer (María Fernanda Cornejo) leads marketing and BD for firms without an in-house team. One of them oversees every engagement. Book an intro call: firmforward.com/contact