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Trending in Law Firm Marketing and Business Development Firm Evolution provides marketing and business development services to the legal industry. Our clients range from solo attorneys, to small law firms, branch offices of large firms and to companies that work with law firms (court reporters, trial consultants, and others); and from unique patent law or estate planning service firms to diverse multi service practices. Law firms, like all other businesses, need to be flexible and prepared to shift gears and make transitions as our situations evolve. We are all operating in a constantly changing business and personal climate – which presents both opportunities and threats. Confidently evolving in a market of unknowns, is how successful firms’ and lawyers survive and even thrive in our current environment. Do not ignore your clients, check in on how their business is doing but also on how they are doing personally. We work in partnership with clients guiding them through the process of building a new marketing program, or expanding and revamping an existing program. We assist with developing strong internal marketing cultures, and external marketing activities, customized to meet the needs of the legal business, the market, and the client base. We also work closely with individual lawyers, practice groups, industry groups, and leadership, in the development and implementation of strategic plans. Once a solid marketing program is in place, we remain available for ongoing support as needed. Tactical Areas We Support A few tactical areas we offer marketing support include: program audits, marketing department infrastructures, strategic plans and marketing plans, new brand campaigns, refinement of existing brand campaigns, merging of brands, social media management and overall online marketing program development. We have extensive experience in all of these and other activities including: AI policies and approaches; career transitions; cross-marketing.

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Jennifer MacQueen is the Founder and CEO of Firm Evolution.

1 people are employed at Firm Evolution.

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