Firesign | Enlightened Legal Marketing Information

As one of the nation’s only marketing agencies solely devoted to the legal industry, Firesign helps attorneys attract business by building reputations among the audiences that matter most; and grow their business through stronger client relationships, smarter planning and elegant navigation of crisis and change. FIRM BRANDING We offer a direct, straightforward process that delivers solid positioning concepts in just two weeks. Services: Firm positioning and identity | Visual standards – fonts, colors and imagery | Content guidelines | Implementation and rollout PUBLIC RELATIONS AND PROFILE-BUILDING Firesign demonstrates attorney expertise to relevant audiences. Services: Biography writing and planning | Speaking, writing and social media presence | Publications and content marketing | Media relations | Awards and rankings WEBSITE DEVELOPMENT We create websites that work – by making solid first impressions, by delivering the right content, and by establishing prominence in the right searches. Services: Custom WordPress sites | One-stop shop: design, content and hosting| Search engine optimization SOCIAL STRATEGY We help lawyers forge connections online –through the right messages and the right channels. Services: LinkedIn profile development | Social media audits and planning | Social media policies, including professional conduct and ethical considerations CLIENT FEEDBACK AND STRATEGY Firesign works with firms to meaningfully collect feedback from their key relationships, then act upon it for stronger ties and continued success. Services: Client interviews and surveys | VIP client events and publications | Practice development | Industry specialties and niche marketing CHANGE AND CRISIS COMMUNICATIONS We make steady, reasoned plans for transition and change. Services: Mergers and acquisitions | CEO/managing partner transitions | Office openings and closings | Succession planning | Crisis communications | Litigation public relations | Media training