Senior Director, Insights @ (May 2023 - February 2026)
Chief Operating Officer @ (July 2021 - December 2022)
Strategy and Innovation Director @ (July 2019 - June 2021)
Vice President, Client Development @ (January 2015 - December 2018)
Vice President, Brand Strategy @ (April 2011 - December 2014)
Black Belt, Business Process Improvement, Analytic Consulting @ (July 2009 - June 2011)
International Client Consultant, Analytic Consulting @ (September 2004 - June 2009)
UK Consultant, Analytic Consulting @ (September 2001 - September 2004)
Senior Consultant, Merchandising Services @ (July 1999 - September 2001)
Merchandising Manager @ Somerfield (April 1998 - July 1999)
Merchandiser @ (March 1997 - April 1998)
Fiona McBride Education
Middlesex University
Fiona McBride Skills
Advertising Research
Analytics
Brand Equity
Brand Strategy
Budget Management
Business Development
Business Insights
Business Process Improvement
Competitive Intelligence
Consulting
Consumer Behaviour
Consumer Insight
Cross Functional Relationships
Customer Insight
Data Analysis
FMCG
Fast-Moving Consumer Goods (FMCG)
Innovation Consulting
Innovation Development
Leadership
Management
Management Consulting
Market Analysis
Market Research
Marketing Mix Modeling
Marketing Research
Marketing Strategy
Presentations
Project Management
Quantitative Research
Reporting & Analysis
Sales
Segmentation
Shopper Marketing
Strategic Insights
Strategic Planning
Strategy
Fiona McBride Summary
Fiona McBride, based in United Kingdom, is currently a Senior Vice President, Insights at Dig Insights. Fiona McBride brings experience from previous roles at Dig Insights, Catalyx and BASES. Fiona McBride holds a Middlesex University. With a robust skill set that includes Advertising Research, Analytics, Brand Equity, Brand Strategy, Budget Management and more. Fiona McBride has 2 emails and 1 mobile phone numbers on RocketReach.
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