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At Finful, we believe the biggest opportunity in fintech isn't selling more products, it's solving the profound crisis of trust. While Fintech 1.0 solved for access, it left the booming middle class in emerging markets financially paralyzed—overwhelmed by fragmented tools and conflicted advice. We are a guidance-led company, building the essential trust layer for the next generation of wealth. Our Hybrid Intelligence platform combines a free, AI-powered co-pilot for day-to-day planning with human strategic coaches for critical life moments. We bootstrapped and are profitable by building solutions for major financial institutions, proving our ability to build trust and distribution. Now, we're scaling our vision to become the definitive financial advisor for the next billion users. We are always looking to connect with passionate builders and partners!

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Ethan Dao is the Co-Founder of Finful.

3 people are employed at Finful.

Finful is based in Hanoi, Hanoi.

Top Finful Employees

G2 Leader Summer 2026 G2 Best Est ROI Mid-Market Summer 2026 G2 Easiest Admin Mid-Market Summer 2026 G2 Most Implementable Summer 2026 G2 Best Results Mid-Market Summer 2026 G2 Lead Capture Mid-Market Summer 2026 Inc Fastest Growing Private Companies 2026 Inc Best Workplace 2026
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