Final5 Information

Our firm is a mix of creatives and “get it done” types. We find, craft and elevate stories that build brands and inspire people to action. Our team digs deep into your organization and analyzes quantitative and qualitative measures to understand who you are as a company and how the story should serve your customers. We then work with a team of creatives, producers, content strategists and storytellers to bring those stories to life. We help you create a reflection of your brand that is authentic, true, and motivates people to take the next step with you. Many of our clients come to us because they're looking for something different. They're looking for a unique way to talk about their company and their work. 1. Your customer is the main character in your story. What does your customer want? If you can say it back to them you'll have them nodding their head in agreement right off the bat. 2. What's keeping them from getting that thing that they want? What's the barrier? If you can nail this, your audience feels it in the gut. They get it because they live it. 3. The Solution. In entertainment they call this "the plan." It's Obi Wan introducing the force to Luke or Morpheus offering Neo the Red Pill. Too obscure? Ok... it's Richard helping Tommy Boy see that in order to sell brake parts, he needs to cast his own shadow, regardless of how tall his father was (after disturbing the waitress so much he got her to agree to turn on the grill and get the chicken wings he wanted). Be like Obi Wan. Be the Mentor... not the hero. 4. What Life is Like Now. In order to see the end, they have to understand what they're giving up by not going with you. What's at risk?