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Fikrah HR is an award-winning boutique HR consultancy founded in 2021, empowering SMEs and growing organisations across the UAE and GCC with flexible, senior-level HR expertise. 🏆 HR Consultancy of the Year — Corporate LiveWire Innovation & Excellence Awards (2025 & 2026) We deliver fractional HR leadership, interim HR management, project-based consulting, and HR training — built around the principle of "HR with a Heart": blending commercial pragmatism with genuine empathy so that people and businesses thrive together. Our Impact: ✔ 60+ companies supported across healthcare, education, hospitality, retail, tech, finance & government ✔ AED 2.8 million saved through strategic HR and restructuring ✔ 700+ employees recruited for a luxury hospitality group within 6 months ✔ Staff turnover reduced from 100%+ to 19% over 3 years Whether you need a part-time HR Manager, cover during a leadership gap, a policy overhaul, or strategic people advice — we're your HR partner, without the overhead of a full-time hire. 📩 sarah@fikrahhr.com | 🌐 www.fikrahhr.com | 📞 +971 58 528 1973 OUR ETHOS: Human Resources with a Heart! We balance empathy and pragmatism. At Fikrah HR, we believe HR isn’t just about policies or compliance, it’s about people. We combine deep UAE labour law expertise with a human-first approach to help SMEs thrive without losing their soul. OUR VALUES - Empathy at the core: We listen, support, and understand. - Commercial pragmatism: Practical, cost-effective, business-aligned HR solutions. - Cultural intelligence: Inclusive policies for diverse, global teams. - Flexibility: Interim, Fractional, project, or advisory support on demand. - Clarity over jargon: Simplifying HR into actionable strategies.

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Sarah Brooks is the Managing Director of Fikrah HR.

1 people are employed at Fikrah HR.

Fikrah HR is based in Dubai, Dubai.

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