FIG Information

A leading independent creative agency, FIG are proudly Storytellers for the Information Age. There is nothing more powerful than a story: think of anything else with the power to overthrow a government, calm a child or indeed, to transform the trajectory of a brand. As story experts, we understand how to tell and architect a story to succeed in today’s information-rich and media-fragmented world. Our expertise comes from a unique blend of top talent and a complete commitment to creativity underpinned by StoryData™, our agency’s proprietary creative AI platform that turns creative into actionable data, ultimately helping our clients tell better, more effective stories. We exist to help brands unlock the full power of their story. What’s in it for brands? The answer is straightforward but often forgotten. To maximize marketing ROI, the equation is simple: Rigorous strategy + an enduring Brand Story + outstanding creative work = spend less on media overall. Great creative reduces the need for frequency. Weak creative demands it.