Field Studio Information

I help food & drink founders build the next generation of challenger brands. Through strategy, identity and retail packaging, I work closely with founders to turn great products into brands people remember, choose and grow with over time. I founded Field Studio, a strategic design studio specialising in food & drink branding and retail packaging. The work begins with what I call the Brand Idea — a clear strategic and creative foundation that shapes everything that follows. From there, the brand develops through concept, identity and packaging into a distinctive system built to scale. This approach sits at the heart of my process, The Brand Love Project, which blends strategy and design to create brands that earn attention, build loyalty and grow commercially. Over the past 15 years I’ve worked with ambitious challenger brands including: Dalston’s Soda Co Dash Water Edgard & Cooper Ember Snacks Fhirst Living Soda KIND LiQ Ice Cream Naturelly Paleo Foods Co Pip & Nut Presto Fuel Vita Coco Williams & Johnson I typically work directly with founders and leadership teams on: • Brand strategy & positioning • Brand identity systems • Retail packaging design • Brand worlds for scaling challenger brands If you're building a food or drink brand with big ambitions, we'd love to hear about it.